Concepedia
Statistics
Publications
4
Citations
249
H-Index
Active since
1999
Affiliations
American University(Current)
Clemson University
Anu Mitra is an author at American University specializing in arts, consumer behavior, and interactive marketing.
Top concepts
ArtsMarketingManagementAdvertisingCommunicationMedia MarketingConsumer BehaviorConsumer ResearchDigital MarketingInteractive Marketing
Publications per year
1999–2010
Can the Educationally Disadvantaged Interpret the FDA-Mandated Nutrition Facts Panel in the Presence of an Implied Health Claim?
Anu Mitra, Manoj Hastak, Gary T. Ford et al. · Journal of Public Policy & Marketing · 1999 · 103 citations
Nutrition, Nutrition Literacy, Public Health Nutrition +17
Consumer Responses to Perceived Telepresence in the Online Advertising Environment: The Moderating Role of Involvement
Christopher D. Hopkins, Mary Anne Raymond, Anu Mitra · Marketing Theory · 2004 · 94 citations
Customer Satisfaction, Consumer Uncertainty, Digital Marketing +23
Can consumers recognize misleading advertising content in a media rich online environment?
Anu Mitra, Mary Anne Raymond, Christopher D. Hopkins · Psychology and Marketing · 2008 · 37 citations
Digital Marketing, Targeted Advertising, Consumer Research +24
Learning how to look: developing leadership through intentional observation
Anu Mitra, Yen Ping Hsieh, Ted Buswick · Journal of Business Strategy · 2010 · 15 citations
Visual Art Practice, Education, Art Management +21
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