Concepedia
Statistics
Publications
5
Citations
111
H-Index
Active since
2005
Affiliations
Pennsylvania State University(Current)
Southern Methodist University
Joonwook Park is an author at Pennsylvania State University specializing in business, marketing management, and marketing.
Publications per year
2005–2010
Practice Prize Reports
Ashish Sinha, J. Jeffrey Inman, Joonwook Park et al. · Marketing Science · 2005 · 34 citations
Social Sciences, Marketing, Marketing Management +13
A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units
J. Jeffrey Inman, Joonwook Park, Ashish Sinha · Journal of Marketing Research · 2008 · 23 citations
Business, Marketing, Marketing Management +8
Deriving joint space positioning maps from consumer preference ratings
Wayne S. DeSarbo, Joonwook Park, Vithala R. Rao · Marketing Letters · 2010 · 21 citations
Business, Marketing, Marketing Management +9
A Hierarchical Bayesian Multidimensional Scaling Methodology for Accommodating Both Structural and Preference Heterogeneity
Joonwook Park, Wayne S. DeSarbo, John Liechty · Psychometrika · 2008 · 19 citations
Business, Behavioral Sciences, Decision Sciences +15
A Bayesian Vector Multidimensional Scaling Procedure for the Analysis of Ordered Preference Data
Duncan Κ. H. Fong, Wayne S. DeSarbo, Joonwook Park et al. · Journal of the American Statistical Association · 2010 · 14 citations
Business, Data Science, Spatial Analysis +16
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