Concepedia

Carmen Mal

CM

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Publications

1

Citations

57

H-Index

1

Active since

2018

Affiliations

University of Chester(Current)

Carmen Mal is an author at University of Chester specializing in brand authority, consumer behavior, and consumer research.

Top concepts

TrustBrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyConsumer TrustBrand Authority

Publications per year

2018–2018

1

Publications

1

Through the looking glass: The factors that influence consumer trust and distrust in brands

Carmen Mal, Gary Davies, Audra Diers‐Lawson · Psychology and Marketing · 2018 · 57 citations · Full text

Consumer Uncertainty, Brand Strategy, Consumer Research +19

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