Concepedia

Xiushuang Gong

XG

10

Publications

261

Citations

10

H-Index

2020

Active since

Affiliations

Jiangnan University(Current)

Chongqing University

Renmin University of China

Xiushuang Gong is an author at Jiangnan University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorCommunicationUser ExperienceSocial InfluenceInteractive MarketingConsumer Decision MakingArts

Publications per year

2020–2023

10

Publications

10

Active or avoidance coping? Influencing mechanisms of streamers' coping strategies on viewers’ word of mouth after livestreaming e-commerce failures

Jianyu Chen, Xiushuang Gong, Rui Ren · Journal of Retailing and Consumer Services · 2023 · 45 citations

Online Customer Behavior, Advertising, Digital Marketing +9

Simple = Authentic: The effect of visually simple package design on perceived brand authenticity and brand choice

Yan Wang, Jing Jiang, Xiushuang Gong et al. · Journal of Business Research · 2023 · 40 citations

Package Design, Brand Equity, Brand Choice +13

Dump or recycle? Nostalgia and consumer recycling behavior

Xiadan Zhang, Xiushuang Gong, Jing Jiang · Journal of Business Research · 2020 · 37 citations

Culture, Consumer Culture, Material Culture +9

To conform or deviate? The effect of resource scarcity on consumer preference for minority-endorsed options

Xiushuang Gong, Honghong Zhang, Yafeng Fan · Journal of Business Research · 2020 · 31 citations

Economics, Consumer Decision Making, Choice Model +13

Why does service inclusion matter? The effect of service exclusion on customer indirect misbehavior

Xiushuang Gong, Hanwen Wang, Xiadan Zhang et al. · Journal of Retailing and Consumer Services · 2022 · 23 citations

Customer Satisfaction, Service Exclusion, Service Research +9

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