Concepedia

Yafeng Fan

YF

1

Publications

31

Citations

1

H-Index

2020

Active since

Affiliations

Tsinghua University(Current)

Yafeng Fan is an author at Tsinghua University specializing in behavioral economics, behavioral decision making, and business.

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Publications per year

2020–2020

1

Publications

1

To conform or deviate? The effect of resource scarcity on consumer preference for minority-endorsed options

Xiushuang Gong, Honghong Zhang, Yafeng Fan · Journal of Business Research · 2020 · 31 citations

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