Concepedia

Honghong Zhang

HZ

11

Publications

265

Citations

10

H-Index

2017

Active since

Affiliations

Jiangnan University(Current)

Beijing Technology and Business University

Chongqing University

Honghong Zhang is an author at Jiangnan University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchSocial InfluenceBusinessCommunicationConsumer BehaviorConsumer Decision MakingHealthFood Processing

Publications per year

2017–2024

11

Publications

11

Deterioration mechanisms and quality improvement methods in frozen dough: An updated review

Honghong Zhang, Haoran Fan, Xueming Xu et al. · Trends in Food Science & Technology · 2023 · 59 citations

Quality Deterioration, Quality Improvement Methods, Shelf Life +7

When are influentials equally influenceable? The strength of strong ties in new product adoption

Honghong Zhang, Kim‐Shyan Fam, Tiong‐Thye Goh et al. · Journal of Business Research · 2017 · 49 citations

Consumer-driven Product Development, New Product Adoption, Management +10

To conform or deviate? The effect of resource scarcity on consumer preference for minority-endorsed options

Xiushuang Gong, Honghong Zhang, Yafeng Fan · Journal of Business Research · 2020 · 31 citations

Economics, Consumer Decision Making, Choice Model +13

You are being watched! Using anthropomorphism to curb customer misbehavior in access-based consumption

Xiushuang Gong, Honghong Zhang · Journal of Retailing and Consumer Services · 2022 · 18 citations

Customer Satisfaction, Engineering, Digital Marketing +14

Circular or angular? How nostalgia affects product shape preference

Xiushuang Gong, Honghong Zhang, Xiadan Zhang et al. · Psychology and Marketing · 2022 · 18 citations

Circular Shape Preference, Consumer Uncertainty, Behavioral Decision Making +21

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