Concepedia

Xiadan Zhang

XZ

4

Publications

125

Citations

4

H-Index

2020

Active since

Affiliations

Renmin University of China(Current)

Jiangnan University

Chongqing University

Xiadan Zhang is an author at Renmin University of China specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorArtsDesignHealthCultureObesityBranding

Publications per year

2020–2022

4

Publications

4

Healthy-Angular, unhealthy-circular: Effects of the fit between shapes and healthiness on consumer food preferences

Jie Wang, Xiadan Zhang, Jing Jiang · Journal of Business Research · 2021 · 47 citations

Obesity, Food Choice, Nutrition +8

Dump or recycle? Nostalgia and consumer recycling behavior

Xiadan Zhang, Xiushuang Gong, Jing Jiang · Journal of Business Research · 2020 · 37 citations

Culture, Consumer Culture, Material Culture +9

Why does service inclusion matter? The effect of service exclusion on customer indirect misbehavior

Xiushuang Gong, Hanwen Wang, Xiadan Zhang et al. · Journal of Retailing and Consumer Services · 2022 · 23 citations

Customer Satisfaction, Service Exclusion, Service Research +9

Circular or angular? How nostalgia affects product shape preference

Xiushuang Gong, Honghong Zhang, Xiadan Zhang et al. · Psychology and Marketing · 2022 · 18 citations

Circular Shape Preference, Consumer Uncertainty, Behavioral Decision Making +21

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