Concepedia

Yan Wang

YW

2

Publications

70

Citations

2

H-Index

2023

Active since

Affiliations

Renmin University of China(Current)

Yan Wang is an author at Renmin University of China specializing in brand equity, brand development, and management.

ORCID

Top concepts

Publications per year

2023–2023

2

Publications

2

Simple = Authentic: The effect of visually simple package design on perceived brand authenticity and brand choice

Yan Wang, Jing Jiang, Xiushuang Gong et al. · Journal of Business Research · 2023 · 40 citations

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The shape of premiumness: Logo Shape's effects on perceived brand premiumness and brand preference

LI Rui-qin, Yan Wang, Hongli Zhang · Journal of Retailing and Consumer Services · 2023 · 30 citations

, , +11

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