Concepedia

Rui Ren

RR

1

Publications

45

Citations

1

H-Index

2023

Active since

Affiliations

Central South University(Current)

Rui Ren is an author at Central South University specializing in communication, management, and consumer engagement.

ORCID

Top concepts

Publications per year

2023–2023

1

Publications

1

Active or avoidance coping? Influencing mechanisms of streamers' coping strategies on viewers’ word of mouth after livestreaming e-commerce failures

Jianyu Chen, Xiushuang Gong, Rui Ren · Journal of Retailing and Consumer Services · 2023 · 45 citations

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