Kuangjie Zhang

This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations

Monica Wadhwa, Kuangjie Zhang · Journal of Consumer Research · 2014 · 147 citations

Unconscious creativity: When can unconscious thought outperform conscious thought?

Haiyang Yang, Amitava Chattopadhyay, Kuangjie Zhang et al. · Journal of Consumer Psychology · 2012 · 55 citations

How Resource Scarcity Influences the Preference for Counterhedonic Consumption

Haiyang Yang, Kuangjie Zhang · Journal of Consumer Research · 2021 · 53 citations

Resource Efficiency, Behavioral Decision Making, Consumer Research +22

Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping

Kuangjie Zhang, Shaobo Li, Sharon Ng · Journal of Consumer Research · 2021 · 45 citations

Consumer Uncertainty, Mini Cooper, Abstract Size Cues +20

Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior

Kuangjie Zhang, Fengyan Cai, Shi Zhengyu · Journal of Marketing · 2021 · 42 citations

Behavioral Decision Making, Consumer Motivation, Donation Behavior +18