Monica Wadhwa

This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations

Monica Wadhwa, Kuangjie Zhang · Journal of Consumer Research · 2014 · 147 citations

A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors

Monica Wadhwa, Baba Shiv, Stephen M. Nowlis · Journal of Marketing Research · 2008 · 141 citations

Behavioral Decision Making, Consumer Motivation, Consumer Research +24

When Busy Is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors

Jeehye Christine Kim, Monica Wadhwa, Amitava Chattopadhyay · Journal of Consumer Research · 2018 · 71 citations

Busy Mindset, Self-management, Behavioral Decision Making +22

When norms loom larger than the self: Susceptibility of preference–choice consistency to normative influence across cultures

Krishna Savani, Monica Wadhwa, Yukiko Uchida et al. · Organizational Behavior and Human Decision Processes · 2015 · 49 citations · Full text

Culture, Behavioral Sciences, Normative Influence +13

Can a Near Win Kindle Motivation? The Impact of Nearly Winning on Motivation for Unrelated Rewards

Monica Wadhwa, Jeehye Christine Kim · Psychological Science · 2015 · 27 citations

Nearly Winning, Behavioral Decision Making, Common Intuition +21