James T. Strong

Free-Riding in Group Projects: Control Mechanisms and Preliminary Data

James T. Strong, Rolph E. Anderson · Journal of Marketing Education · 1990 · 161 citations

Social Sciences, Marketing, Social Psychology +17

Do closing techniques diminish prospect trust?

Jon M. Hawes, James T. Strong, Bernard S. Winick · Industrial Marketing Management · 1996 · 47 citations

Social Sciences, Marketing, Persuasion +3

The Optimal Level of Fear-Arousal in Advertising: An Empirical Study

James T. Strong, Khalid M. Dubas · Journal of Current Issues & Research in Advertising · 1993 · 29 citations

Business, Marketing, Psychology +17

Course Design Using Conjoint Analysis

Khalid M. Dubas, James T. Strong · Journal of Marketing Education · 1993 · 22 citations

Education, Curriculum, Higher Education +8

<i>Sales Training and Education</i> : An Empirical Investigation of Sales Management Training Programs for Sales Managers

Raymond W. LaForge, Rolph E. Anderson, Rajiv Mehta et al. · Journal of Personal Selling and Sales Management · 1997 · 19 citations · Full text

Management, Marketing, Customer Relationship Management +12