Information Society & Media

Virtual influencers’ impacts on brand attitudes and purchasing intention of services and products

Donga Lee, Seong Choul Hong, Y.J. Park · 2021 · 20 citations

Business, Marketing, Marketing Management +14

Understanding Factors Influencing Usage and Purchase Intention of a VR Device: An Extension of UTAUT2

WonSeok Choi, Da-young Kang, Sejung Marina Choi · 2017 · 18 citations

Business, Information Systems, Marketing +14

A Understanding the Factors Influencing Satisfaction and Continued Use Intention of AI speakers : Focusing on the Utilitarian and Hedonic Values

Soo-ah Park, Sejung Marina Choi · 2018 · 16 citations

Business, Communication, Marketing +17

Determinants of Intention to Use Digital Healthcare Service of Middle and Older Users

Ye Won Kim, Semi Han, Ki Sung Kim · 2018 · 15 citations

Health Professions, Health Behavior, Geriatrics +12