Concepedia
Statistics
Publications
1
Citations
20
H-Index
Active since
2021
Donga Lee is an author specializing in business, consumer involvement, and brand equity.
Publications per year
2021–2021
Virtual influencers’ impacts on brand attitudes and purchasing intention of services and products
Donga Lee, Seong Choul Hong, Y.J. Park · Information Society & Media · 2021 · 20 citations
Business, Marketing, Marketing Management +14
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