Publication | Closed Access

Assessing customers’ perceived value of the online channel of multichannel retailers: A two country examination

Customer ExperienceCustomer SatisfactionOnline Customer BehaviorCountry ExaminationDigital MarketingMultichannel RetailersInteractive MarketingManagementBusinessConsumer ResearchMultichannel MarketingMultichannel ManagementConsumer BehaviorOnline ChannelMarketingBuying BehaviorCustomer Loyalty