Examining the Role of Family in Shaping Digital Entrepreneurial Intentions in Emerging Markets

Abstract

This research aims to scrutinize the impacts of perceived feasibility (PF), propensity to act (PTA), perceived desirability (PD), self-efficacy (SEE), and family support (FS) on digital entrepreneurial intentions (DEI). Applying the Entrepreneurial Event Model (EEM), this study employs a quantitative research approach to investigate the hypotheses. The sample of 344 valid observations comprises university students from an emerging economy, strengthening the study’s relevance to emerging markets. The findings regarding interaction effects were mixed, with FS presenting no moderating effect on the relationship between PF and PTA with DEI. Conversely, FS demonstrated a significant moderating role in the relationships of PD and SEE with DEI. This study significantly contributes to entrepreneurial literature by applying and extending the EEM model to digital entrepreneurship in emerging economies. The research also promotes societal development goals by underscoring the transformative power of digital entrepreneurship for inclusive and sustainable growth.