Determinants of trust and purchase intention in social commerce: Perceived price fairness and trust disposition as moderators

Madugoda Gunaratnege Senali, Mohammad Iranmanesh, Morteza Ghobakhloo, Behzad Foroughi, Shahla Asadi, Abderahman Rejeb

Electronic Commerce Research and Applications · 2024 · 58 citations · 130 references

Concepts

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