Journal of Marketing Analytics · 2024 · 14 citations · 61 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorMarketing AnalyticsBrand AnalyticsBrand ConsumptionFashionFashion BrandingFashion MarketingLuxury ConsumptionDigital Fashion MarketingFashion Consumer BehaviorFashion PromotionLuxury Brand Consumer BehaviorLuxury Brand Consumption BehaviorLuxury Fashion MarketingPredictive Fashion Analytics
61
Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić et al. · Journal of Service Research · 2011 · 3.4K citations
Consumer engagement in a virtual brand community: An exploratory analysis
Roderick J. Brodie, Ana Ilić, Biljana Jurić et al. · Journal of Business Research · 2011 · 3.1K citations