26
Publications
1.9K
Citations
20
H-Index
2013
Active since
Chunmin Lang is an author at Louisiana State University specializing in marketing, fashion, and consumer research.
Top concepts
FashionMarketingConsumer ResearchManagementConsumer BehaviorBrand ManagementConsumer CultureBrandingBusinessBrand Strategy
Publications per year
2013–2024
26
26
Chunmin Lang, Cosette M. Armstrong · Sustainable Production and Consumption · 2017 · 243 citations
Chunmin Lang, Cosette M. Armstrong, Laura A. Brannon · International Journal of Consumer Studies · 2013 · 110 citations
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1–5 of 26