Yanbo Zhang

Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney

Yanbo Zhang, Chuanlan Liu · Journal of theoretical and applied electronic commerce research · 2024 · 64 citations · Full text

Arts, Design, Fashion Design +12

Profiling Consumers: Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption

Yanbo Zhang, Chuanlan Liu, Yanru Lyu · Sustainability · 2023 · 51 citations · Full text

Social Sciences, Marketing, Consumer Behavior +7

From Image to Imagination: Exploring the Impact of Generative AI on Cultural Translation in Jewelry Design

Yanru Lyu, Minghong Shi, Yanbo Zhang et al. · Sustainability · 2023 · 36 citations · Full text

Arts, Design, Creativity +7

Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically

Yanbo Zhang, Chuanlan Liu, Yanru Lyu · Journal of theoretical and applied electronic commerce research · 2023 · 34 citations · Full text

Business, Marketing, Marketing Management +14

How luxury fashion brands leverage TikTok to captivate young consumers: an exploratory investigation using video analytics

Yanbo Zhang, Chuanlan Liu, Chunmin Lang · Journal of Marketing Analytics · 2024 · 14 citations · Full text

Business, Marketing, Marketing Management +16