Concepedia

Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?

Zhi Liu, Xuemei Zhang, Yuvraj Gajpal, Zhichao Zhang

Electronic Commerce Research and Applications · 2023 · 34 citations · 57 references

Concepts

ManagementInformation SystemsStrategyChannel ManagementE-commerce RetailingE-commerce SystemsChannel PricingChannel SelectionChannel StrategyDistribution ChannelsRetail Channel ManagementSales Channel ManagementChannel SellingElectronic Channel ManagementLive Streaming CommerceOnline Channel SelectionVideo Distribution Channels

References

57

Enhancing consumer engagement in e-commerce live streaming via relational bonds

Mingyao Hu, Sohail S. Chaudhry · Internet Research · 2020 · 513 citations

Business, Marketing, Marketing Management +17

Channel Structures of Online Retail Platforms

Albert Y. Ha, Shilu Tong, Yunjie Wang · Manufacturing & Service Operations Management · 2021 · 413 citations

Business, Business Economics, Economics +14

Price and quality decisions in dual-channel supply chains

Jingxian Chen, Dong‐Qing Yao, Shengnan Sun · European Journal of Operational Research · 2016 · 386 citations

Management, Operations Management, Supply Chain Management +14

Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

Lingyun Guo, Xiayu Hu, Jinxuan Lu et al. · Internet Research · 2021 · 282 citations

Business, Marketing, Marketing Management +10

Fly with the wings of live‐stream selling—Channel strategies with/without switching demand

Ran Pan, Juan Feng, Zhenling Zhao · Production and Operations Management · 2022 · 247 citations

Business, Economics, Marketing +12