Robo-advisors and investment intention: A perspective of value-based adoption

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Statistical Power Analysis for the Behavioral Sciences

Keith E. Muller · Technometrics · 1989 · 16.5K citations

Public Health, Behavioral Sciences, Biostatistics +14

Multivariate Data Analysis

Xianggui Qu · Technometrics · 2007 · 14.8K citations

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1

Venkatesh, James Y.L. Thong, Xu · MIS Quarterly · 2012 · 14.7K citations

Business, Information Systems, Information Technology +15

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 9.8K citations

Business, Marketing, Marketing Management +17