Publication | Open Access
Go vegan! digital influence and social media use in the purchase intention of vegan products in the cosmetics industry
34
Citations
60
References
2023
Year
MarketingOnline Customer BehaviorSocial Media UseSocial MediaDigital MarketingInteractive MarketingManagementSocial MarketingMarketing CommunicationConsumer ResearchGo VeganConsumer BehaviorCommunicationDigital InfluenceArtsAdvertisingConsumer Attitude
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