Digital Influence

Digital Influence is a construct within digital leadership communication that denotes the capacity of an individual or entity to effect purposeful change in the behaviors, attitudes, or perceptions of stakeholders through strategic use of digital platforms and communication technologies.

36

Publications

1.6K

Citations

78

Authors

53

Institutions

Publications per year

2017–2026

23

Authors

78

  1. GY
    Guanhua Yan

    Los Alamos National Laboratory, United States

    2 publications · 136 citations

    2

    h-index

  2. DG
    Douglas Guilbeault

    University of Pennsylvania, United States

    2 publications · 274 citations

    2

    h-index

  3. MI
    Martin Innes

    Cardiff University, United Kingdom

    2 publications · 69 citations

    2

    h-index

  4. HI
    Helen Innes

    Clatterbridge Cancer Centre NHS Foundation Trust, United Kingdom

    2 publications · 69 citations

    2

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  5. RZ
    Rui Zhang

    Arizona State University, United States

    2 publications · 136 citations

    2

    h-index

1–5 of 78

Venues

  1. 1

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  2. 1

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  3. Communication Research

    CR · 1 publications · 21 citations

    1

    h-index

  4. American Behavioral Scientist

    ABS · 1 publications · 38 citations

    1

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  5. Journal of Advertising Research

    JAR · 1 publications · 16 citations

    1

    h-index

1–5