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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach

MarketingInternational ManagementInternational Business StrategyInternational MarketingMixed Method ApproachManagementBusinessBusiness StrategyMarketing ManagementMultinational EnterpriseStrategic ManagementInternationalizationInternational BusinessGlobal StrategyInternational Marketing StrategiesMarketing Strategy