Metaverse tourism: conceptual framework and research propositions

Abstract

Although research on the category of metaverse attributes has expanded, the notion of metaverse tourism has yet to be identified in the tourism context. This research note suggests four propositions of metaverse tourism. First, the core technologies of metaverse tourism will lead to a new level of immersive experiences. Second, metaverse tourists can develop more realistic expectations in the pre-trip stage. Third, researchers should consider metaverse tourist’s multi-identification profiles. Lastly, metaverse tourism offers the new business model of a creative economy. As such, the research note suggests that tourism researchers begin to understand the metaverse tourism ecosystem and investigate the metaverse tourism experience of the pre-, during-, and post-travel stages to create precise research ideas.