Concepedia

Jookyung Kwon

JK

17

Publications

1.1K

Citations

13

H-Index

2019

Active since

Affiliations

Hanyang University(Current)

Taylor's University

Kyung Hee University

University of Houston

Dongguk University

Jookyung Kwon is an author at Hanyang University specializing in marketing, business, and consumer research.

ORCID

Top concepts

Publications per year

2019–2023

17

Publications

17

Metaverse tourism: conceptual framework and research propositions

Chulmo Koo, Jookyung Kwon, Namho Chung et al. · Current Issues in Tourism · 2022 · 254 citations

Green hotel brands in Malaysia: perceived value, cost, anticipated emotion, and revisit intention

Jiseon Ahn, Jookyung Kwon · Current Issues in Tourism · 2019 · 202 citations

Influence of brand experience on customer inspiration and pro-environmental intention

Jookyung Kwon, Carl A. Boger · Current Issues in Tourism · 2020 · 94 citations

The role of trait and emotion in cruise customers’ impulsive buying behavior: an empirical study

Jiseon Ahn, Jookyung Kwon · Journal of Strategic Marketing · 2020 · 93 citations

CSR perception and revisit intention: the roles of trust and commitment

Jiseon Ahn, Jookyung Kwon · Journal of Hospitality and Tourism Insights · 2020 · 71 citations

, , +32

Rows per page

1–5 of 17