Strategic investment for green product development and green marketing in a supply chain

Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

Wei–yu Kevin Chiang, Dilip Chhajed, James D. Hess · Management Science · 2003 · 1.8K citations

Management, Marketing, Supply Chain Management +17

The link between green purchasing decisions and measures of environmental consciousness

Bodo B. Schlegelmilch, Greg M. Bohlen, Adamantios Diamantopoulos · European Journal of Marketing · 1996 · 1K citations

Business, Marketing, Marketing Management +9

Green product supply chain contracts considering environmental responsibilities

Zhaofu Hong, Xiaolong Guo · Omega · 2018 · 737 citations

Management, Environmental Management, Supply Chain Management +11

A comparative analysis of greening policies across supply chain structures

Debabrata Ghosh, Janat Shah · International Journal of Production Economics · 2011 · 637 citations

Management, Operations Management, Supply Chain Management +13

Investigation of green marketing tools' effect on consumers' purchase behavior

Elham Rahbar, Nabsiah Abdul Wahid · Business Strategy Series · 2011 · 594 citations

Business, Marketing, Marketing Management +13