Concepedia

Relation of Brand Choice to Purchase Frequency

Robert W. Shoemaker, Richard Staelin, Joseph B. Kadane, F. Robert Shoaf

Journal of Marketing Research · 1977 · 15 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorBrand AssociationsBrand ConsumptionBrand EquityConsumer ChoiceConsumer Demand AnalysisConsumer TheoryPurchase Frequency ModelingSales Frequency