Journal of Marketing · 1987 · 28 citations · 0 references
BusinessBusiness EconomicsEconomicsAuction TheoryPricing TheoryChannel PricingDiscount PricingAlternative Channels Of CommunicationAlternative Distribution ChannelsChannelsDiscount SchedulingDiscount TimingQuantity Discount ModelsQuantity Discount PolicyQuantity Discounts
Price quantity discount schedules are shown to present opportunities to buyers beyond those explicit in the discount schedule itself. The authors propose a taxonomy of price quantity discount schedules, and within that taxonomy examine the implications of price quantity discounts for the ordering behavior of buyers and the formation of alternative channels of distribution.