Statistical analysis and design in marketing journal articles

Marketing Research: Methodological Foundations

Carl E. Ferguson, Amin El-Dirghami, Gilbert A. Churchill · Journal of Marketing Research · 1977 · 4.4K citations

Business, Marketing, Marketing Management +9

Journal of Marketing Research

Journal of Marketing Research · 2007 · 217 citations

Business, Marketing, Marketing Management +2

Multivariate Methods for Market and Survey Research

Arun K. Jain, Jagdish N. Sheth · Journal of Marketing Research · 1977 · 90 citations

Social Sciences, Business Economics, Economics +12

Marketing Research: Text and Cases

Robert B. Miner, Harper W. Boyd, Ralph Westfall · Journal of Marketing · 1956 · 45 citations

Business, Marketing, Marketing Management +7