Journal of Marketing Research · 1968 · 72 citations · 0 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorRelationship MarketingBrand AssociationsBrand ExperienceBrand LoyaltyConsumer LoyaltyConsumer TheoryCustomer LoyaltyLoyalty Over TimePerceived Brand QualityPerceived Product QualityPerceived Relationship QualityTime Series Trend Analysis