Concepedia

Strategic Marketing Planning by Product Managers. Room for Improvement?

Thomas J. Cossé, John E. Swan

Journal of Marketing · 1983 · 28 citations · 0 references

Concepts

ManagementMarketingMarketing ManagementMarketing StrategyStrategic MarketingStrategic PlanningBusiness PlanningMarketing PlanningProduct PlanningProduct StrategyProduct Strategy AlignmentStrategic PlanStrategic Planning Process