Journal of Marketing Research · 1977 · 50 citations · 0 references
Social SciencesEconomicsMarketingAdvertisingExperimental DesignExperimental EconomicsAdvertising PsychologyDemand AnalysisMarket ExperimentsPricing New ProductsRetail AdvertisingSales PromotionAdvertising ExpendituresExperimental PricingExplanatory AdequacyMarketing ExperimentationMarketing ExperimentsPositive AdvertisingPrice InteractionTest Market Analysis