Experimental Pricing is a method in marketing research that systematically tests and evaluates price elasticity, consumer behavior, and optimal pricing strategies for new products through controlled experiments, field trials, or simulated market environments to inform pricing decisions prior to full-scale launch.
151
Publications
9.1K
Citations
316
Authors
196
Institutions
Publications per year
2017–2026
22
Parents
Publications
151
1–5 of 151
Authors
316
- HN
5
h-index
- CR
5
h-index
- JF
4
h-index
- CA
4
h-index
- RO
3
h-index
1–5 of 316
Institutions
196
Massachusetts Institute of Technology
Cambridge, United States
9 h-index
14 publications
1.7K citations
University of California, Berkeley
Berkeley, United States
6 h-index
9 publications
194 citations
California Institute of Technology
Pasadena, United States
6 h-index
7 publications
399 citations
University of Michigan
Ann Arbor, United States
5 h-index
7 publications
338 citations
Cornell University
Ithaca, United States
5 h-index
10 publications
304 citations
National Bureau of Economic Research
Cambridge, United States
5 h-index
8 publications
294 citations
Texas A&M University
College Station, United States
4 h-index
4 publications
429 citations
University of Southern California
Los Angeles, United States
4 h-index
4 publications
148 citations
1–8 of 196
Venues
- SSRN Electronic Journal
Repository · 13 publications · 234 citations
11
h-index
- Journal of Marketing Research
8 publications · 830 citations
8
h-index
- Journal of Economic Behavior & Organization
7 publications · 241 citations
7
h-index
- Management Science
6 publications · 410 citations
6
h-index
- Journal of Product & Brand Management
5 publications · 116 citations
5
h-index
1–5