Journal of Marketing Research · 1978 · 142 citations · 0 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorCustomer Relationship ManagementConsumer LoyaltyConsumer SearchCustomer LoyaltyCustomer SatisfactionInformation ProcessingInformation SearchAttitudinal Brand LoyaltyConsumer Information AcquisitionConsumer Information SearchConsumer Purchasing BehaviorInformation AcquisitionInformation Search In BuyingInformation Search ProcessPrepurchase Information Search
Jacob Jacoby, Robert W. Chestnut, William A. Fisher, A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing, Journal of Marketing Research, Vol. 15, No. 4 (Nov., 1978), pp. 532-544