“Will a global marketing strategy work? An energy conservation perspective”

Harvard business review

Journal of the American Dietetic Association · 1993 · 12.1K citations

The Nine Nations of North America

Thomas J. Baerwald, Joel Garreau · Geographical Review · 1983 · 419 citations

Social Sciences, International Relations, American Politics +4

Market similarity and market selection: Implications for international marketing strategy

William H. Davidson · Journal of Business Research · 1983 · 139 citations

Business, Marketing, Marketing Management +15

GLOBAL MARKETS OR GLOBAL COMPETITION?

Jagdish N. Sheth · Journal of Consumer Marketing · 1986 · 84 citations

Social Sciences, Business Economics, Economics +12

THE STRATEGIC ROLE OF INTERNATIONAL MARKETING

Michael E. Porter · Journal of Consumer Marketing · 1986 · 75 citations

Business, International Business, Marketing +12