Concepedia

Bronislaw J. Verhage

BJ

14

Publications

561

Citations

13

H-Index

1981

Active since

Affiliations

Georgia State University(Current)

The University of Texas at Austin

Emory University

Louisiana State University

East Tennessee State University

Bronislaw J. Verhage is an author at Georgia State University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionInternational MarketingBusiness StrategyConsumer BehaviorMarketing StrategyGlobal Strategy

Publications per year

1981–1995

14

Publications

14

Perceived risk: A cross-cultural phenomenon?

Bronislaw J. Verhage, Uğur Yavaş, Robert T. Green · International Journal of Research in Marketing · 1990 · 104 citations

Risk Communication, Culture, Cross-cultural Phenomenon +6

Global Consumer Segmentation versus Local Market Orientation: Empirical Findings

Uğur Yavaş, Bronislaw J. Verhage, Robert T. Green · Management International Review · 1992 · 88 citations

Economics, Global Consumer Segmentation, International Marketing +7

Seeking redress for consumer dissatisfaction: The role of attitudes and situational factors

Marsha L. Richins, Bronislaw J. Verhage · Journal of Consumer Policy · 1985 · 66 citations

Customer Satisfaction, Consumer Dissatisfaction, Behavioral Sciences +13

MARKETING PLANNING FOR IMPROVED PERFORMANCE: A COMPARATIVE ANALYSIS

Bronislaw J. Verhage, Eric Waarts · International Marketing Review · 1988 · 52 citations

Campaign Planning, Customer Satisfaction, International Marketing +13

Cross-cultural differences in consumer attitudes and their implications for complaint management

Marsha L. Richins, Bronislaw J. Verhage · International Journal of Research in Marketing · 1985 · 44 citations

Cross-cultural Communication, Customer Satisfaction, Culture +12

Rows per page

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