Journal of Consumer Marketing · 1986 · 84 citations · 0 references
Social SciencesBusiness EconomicsEconomicsCompetition PolicyInternational EconomicsInternational TradeGlobal Market AnalysisGlobal Political EconomyGlobal TradeInternational Competition PolicyInternational CompetitivenessTrade LiberalizationGlobal Standard-settingGlobal Standardization PolicyStandardization Economics
The recent debate generated by Levitt's advocacy of standardization is certainly not a new controversy; it goes back to earlier writings in the late fifties and early sixties. I would like here to clarify the issue rather than take sides with one or the other school of thought.