The impact of regulation on advertising: A content analysis

Content Analysis in Consumer Research

Harold H. Kassarjian · Journal of Consumer Research · 1977 · 2.3K citations

Business, Marketing, Audience Studies +12

Reliability of Content Analysis: The Case of Nominal Scale Coding

William Scott · Public Opinion Quarterly · 1955 · 1.9K citations

Social Sciences, Sociology, Item Response Theory +5

An Analysis of Information Content in Television Advertising

Alan J. Resnik, Bruce L. Stern · Journal of Marketing · 1977 · 539 citations

Social Sciences, Communication, Marketing +14

An Analysis of Information Content in Television Advertising

Alan J. Resnik, Bruce L. Stern · Journal of Marketing · 1977 · 275 citations

Social Sciences, Communication, Marketing +14

Communications Through Limited Response Questioning

Eugene Bennett, Robyn Alpert, adam goldstein · Public Opinion Quarterly · 1954 · 252 citations

Social Sciences, Communication, Psychology +6