The Impact of Crisis Perception on Consumer Purchasing Behaviors During the COVID-19 (Coronavirus) Period: A Research on Consumers in Turkey

Abstract

This study aims to determine the impact of crisis perception on consumer purchasing behaviors during the Covid-19 period. To this end, a survey has been conducted with citizens who are in quarantine and hold a decision-making position in making purchases. The study’s hypotheses were tested with correlation and multiple regression. These analyzes pointed out that crisis perception among consumers during the Covid-19 and sparingness and cautiousness, which are the sub-dimensions of crisis perception had positive and significant effect on purchasing behavior; however, the study determined that concern for the future sub-dimension did not have positive and significant effect on purchasing behavior. The results of the difference tests revealed that only wage restrictions caused a significant difference in crisis perception.