Product lines, product design, and limited attention

A New Approach to Consumer Theory

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Business, Economics, Marketing +14

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Business, Decision Sciences, Economics +16

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Social Sciences, Psychology, Social Psychology +5

Salience and Taxation: Theory and Evidence

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Public Affairs, Economics, Public Finance +17

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Joel Huber, John W. Payne, Christopher P. Puto · Journal of Consumer Research · 1982 · 2K citations

Social Sciences, Psychology, Behavioral Economics +5