Computers in Human Behavior · 2020 · 40 citations · 50 references
BusinessMarketingMarketing ManagementDigital MarketingMediationSocial Media MarketingCustomer EngagementIntegrated Marketing CommunicationsOnline Consumer BehaviorTheory Of Planned BehaviorUses And GratificationsVideo Game StudiesModerated MediationOnline Purchase IntentionPurchase Intention AnalysisPurchase Intention EffectsPurchase Intention Measurement
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The Presentation of Self in Everyday Life.
Kaspar D. Naegele, Erving Goffman · American Sociological Review · 1956 · 26.2K citations
The partial least squares approach for structural equation modeling.
Wynne W. Chin · 1998 · 11.7K citations