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Public Health, Behavioral Sciences, Psychology +10

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Social Sciences, Educational Measurement, Econometrics +15

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Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

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Business, Marketing, Marketing Management +12

On the evaluation of structural equation models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations

Social Sciences, Behavioral Sciences, Psychology +11