Environment Development and Sustainability · 2020 · 332 citations · 67 references
Public HealthBehavioral SciencesMarketingBehavior Change TheoryConsumer BehaviorElectric Vehicle TechnologyConsumer InvolvementConsumer TheoryTechnology AdoptionTheory Of Planned BehaviorAdoption ProcessCustomer Adoption IntentionPredictors Of IntentionTechnology Adoption IntentionUser Adoption Intentions
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations