Concepedia
Electronic Commerce Research and Applications · 2019 · 46 citations · 22 references
Online Customer BehaviorCustomer ReviewOnline ReviewsDigital MarketingInteractive MarketingRetail PlatformsConsumer ResearchBusinessManagementSale ResearchConsumer BehaviorThird PartiesPlatform CompetitionMarketingBuying BehaviorOnline Product Reviews
22
The Effect of Word of Mouth on Sales: Online Book Reviews
Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.8K citations
Marketing, Customer Satisfaction, Online Book Reviews +15
Customer Satisfaction and Word of Mouth
Eugene W. Anderson · Journal of Service Research · 1998 · 2.1K citations · Full text
Customer Experience, Customer Satisfaction, Online Customer Behavior +14
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
Feng Zhu, Xiaoquan Zhang · Journal of Marketing · 2010 · 1.7K citations · Full text
Customer Satisfaction, Online Gaming, Digital Marketing +20
Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets
Chris Forman, Anindya Ghose, Batia M. Wiesenfeld · Information Systems Research · 2008 · 1.6K citations
Customer Satisfaction, Electronic Markets, Reputation Management +21
Feng Zhu, Xiaoquan Zhang · Journal of Marketing · 2010 · 1.4K citations
Customer Satisfaction, Consumer Uncertainty, Online Gaming +21