Publication | Closed Access

A single-response emotion word questionnaire for measuring product-related emotional associations inspired by a circumplex model of core affect: Method characterisation with an applied focus

Circumplex ModelAffective DesignAffective VariableAffective NeuroscienceEmpathyConsumer ResearchMethod CharacterisationPsychologySocial SciencesEmotional ResponseProduct ExperienceManagementAffective ComputingUser ExperienceMarketingCore AffectInteractive MarketingEmotionEmotion Recognition