Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures - Concepedia

Concepedia

Publication | Closed Access

Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures

44

Citations

90

References

2019

Year

Hans-Jörg Winkler, Verena Rieger, Andreas Engélen

Journal of the Academy of Marketing Science

Technology-based New VenturesInternet ScienceDigital MarketingManagementBusinessPersonality MatterWeb TrafficWeb Science

References

	Year	Citations

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