Journal of Financial Services Marketing · 2019 · 40 citations · 59 references
BusinessMarketingMarketing ManagementBankingConsumer BehaviorMarketing StrategyCustomer EngagementCustomer LoyaltyCustomer SatisfactionIslamic BankingRetail BankingTheory Of Planned BehaviorCustomer Relationship MarketingIslamic Banking AdoptionIslamic Banking Customer SatisfactionIslamic Banking Financial InclusionIslamic Banking PerformanceIslamic Banking ProfitabilityIslamic Banking Service Quality
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations