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ManagementTourism ManagementDestination ManagementTourismTourism GeographyDestination GovernanceDestination MarketingLocal Community ParticipationMountain Tourism GeographySustainable TourismTourist BehaviorMountain Destination ManagementMountain Tourism PlanningSustainable Mountain TourismTourism In Mountain RegionsTourism Livelihoods In Mountain CommunitiesTourist Behavior IntentionTourist Mobility In Mountain AreasTourist Participation
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations